The Power of a Collective Brand


I’m thrilled to use B13 .ai to embrace and promote the newly launched brand by TechWM: “๐Œ๐š๐ค๐ข๐ง๐  ๐ญ๐ž๐œ๐ก ๐ฌ๐ฎ๐œ๐œ๐ž๐ž๐ ๐ข๐ง ๐ญ๐ก๐ž ๐ฆ๐จ๐ฌ๐ญ ๐ก๐ฎ๐ฆ๐š๐ง ๐จ๐Ÿ ๐ฉ๐ฅ๐š๐œ๐ž๐ฌ.” This initiative exemplifies the essence of the West Midlandsโ€”a powerhouse of industry and a tech-impact cluster with a community poised to support and accelerate the tech sector. ๐Ÿš€

The idea of a municipal brand isn’t new, but itโ€™s proven extremely effective in the past. Consider the “I โค๏ธ New York” campaign, “Silicon Valley”, “Motor City”, even “What happens in Vegas stays in Vegas” ๐Ÿ˜… – these arenโ€™t just logos but identities adopted by businesses and institutions to exponentially amplify the region’s strengths ๐Ÿ“ˆ. Companies integrating these brands into their communication helped these messages echo across the globe, turning them into symbols of success and aspiration.๐ŸŒ

“Making tech succeed in the most human of places” ๐ŸŒ resonates deeply with our mission at B13 .ai to de-risk software development projects ๐Ÿ› ๏ธ, ensuring higher success rates. We are excited to weave this narrative into our branding, reflecting our commitment to innovation ๐Ÿ’ก and community values โค๏ธ.

As a collective, we need to exponentially amplify this brand to raise awareness ๐Ÿ“ข. Just last night, I mistakenly mixed up the words of our new brand when sharing it on a LinkedIn postโ€”a clear reminder of how brands are truly learned ๐ŸŽ“. We grasp the full weight and meaning of a brand by seeing and hearing it repeatedly, across various contexts. This is why visibility is key ๐Ÿ”‘. The more we see it, the more it is ingrained into our consciousness.

The West Midlands is described as “the most youthful, vibrant, industrious, open, magnetic, and real of places,” where “ideas are shaped by difference,” ๐Ÿค and the region is “full of life and packed with talent.” ๐ŸŒŸ This branding not only captures our region’s unique spirit but also its shared human potential and cultural diversity. In a place where “if people can help, they will help” to “open doors and break down barriers,” ๐Ÿšช backed by a “dedicated support network” and “ambitious and accessible leaders,” we are building one cohesive tech community. ๐ŸŒ

Letโ€™s unite under this powerful banner, making it visible everywhere to embed it in our collective memory. Brands thrive on visibility and repetition, and together, we can turn this into a symbol of our shared goals and values.

If youโ€™re interested in finding out more or wish to discuss a software development idea for your organisation, drop us a line today.

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